PMI Kids' World (P.M.I Ltd) is a global Israeli toys, stationery and collectibles company founded in Tel Aviv in 1995 by Boaz Dekel. Initially focused on 'pocket money and impulse' toys and collectible trading cards, PMI has grown into one of the top three leading gaming manufacturers worldwide, with a distribution network spanning over 132 countries. The company holds licenses for globally recognized brands including Disney, Universal Studios, UEFA, FIFA, Nickelodeon, Paramount, Sega, Epic Games, UFC, Minecraft, Stumble Guys, Brawl Stars, Care Bears, and more.